Red Bull - electric picnic 2022

Summary

Working with Stylo Motion Design and FUEL Ireland, I helped produce visuals needed for Red Bull’s Tropical Stage at Electric Picnic 2022.

The brief was to create an animated background video with logo lock up to match a ‘neon jungle’ theme. The graphic acted as a ‘holding slide’ between other content on digital poster boards as part of the Red Bull activation at Electric Picnic. The video was also used as part of the DJ booth so had to be supplied as landscape as well as portrait.

The biggest challenge for this project was working in 3D space with random particles that also had to loop perfectly. Using timing and slow fades, we managed to produce a seamless 60 second video that the production team could loop for the entire event. The video starts with 45 seconds of jungle atmosphere with leaves swaying back and forth and the last 15 features the logo fade in, hold, and then fade out.

Below is a snippet of the last 15 seconds of the video:

Client: Red Bull Ireland

Studio: Stylo Motion Design / Fuel HQ

Motion Design & Animation: Nathan Hughes

Behind The Scenes:

Some of our work in progress and different initial pitches.

We used PSD images of leaves and tropical plants and scattered them in Z space in After Effects. Next was to make the plants wave across 15 seconds back and forth. We then used a camera with a wiggle effect to move the camera around in X,Y,Z space.

Next we add a dark red neon backdrop to give it all a “club” vibe and then slowly faded in the Red Bull neon logo. The final video was split across

Here’s a video showing the screen in action at Electric Picnic.

Credit goes to Tadgh O’Brien and Red Bull Ireland for the video via Instagram.