STV EUROS 2024 OPT IN

Summary

Collaborating with STV, I contributed to the creation of 20’’ and 10’’ promotional stings aimed at driving sign-ups for kick-off alerts for Euros 2024.

Following Kay’s storyboard, I designed intricate 3D assets in Cinema 4D, ensuring they aligned with the project’s overall vision and tone. I then composited these elements in After Effects to produce the final results.

The deliverables included two videos and a series of PNGs for the design team to use in web banners.

Client: STV

Creative Director: Kay Petrie

Campaign Producer: Taylor Young

Creative Resources Manager: Georgia Douglas

2D/3D Motion Design & Animation: Nathan Hughes

BEHIND THE SCENES:

The initial concept and storyboard.

Some 3D elements used in the project. These were exported as PNGs and then composited in After Effects

The lip-sync set up. I designed different mouth shapes and made a rig where I could control what the mouth shape was in sync with the VO.

You can see how the final result on the right and this was added to the phone screen.