VIDEOELEPHANT REBRAND ANIMATION

Summary

Under Stylo Motion Design, I worked with the delightful folks at Cream Creative to help add motion to their excellent rebrand of premium video library site VideoElephant.

Based off their designs, we wanted to do something snappy and full of energy. The bold type and colours provided by Cream gave us plenty of room to work with and we decided to come up with something that just had such an impact from the second you hit play.

The result was a rebrand video bursting with movement and while the animation wasn’t overtly flashing, it was solid and snappy delivering great levels of energy throughout. Check out some samples below and on Cream.ie.

Client: VideoElephant

Agency: Cream Creative

Studio: Stylo Motion Design

Design: Cream Creative

Motion Design & Animation: Nathan Hughes

BEHIND THE SCENES:

We wanted to keep the videos feeling snappy and exciting, so we used the track’s beat as our main guide. The strong percussion made it really easy to sync up the visuals with the rhythm, helping us emphasize movement and energy throughout.

Since we could clearly hear when the big moments would hit and when the track would slow down, we paced the video to match those natural highs and lows. This way, every beat and transition felt intentional, making the whole thing flow smoothly.

In the end, it all came together into a high-energy video that kept things engaging from start to finish, and we’re really happy with the results!